Our Brands | Dainty London

Dainty London was founded in 2016 by Jade Sammour, a former nurse and busy mum of two. Starting at her kitchen table, Jade’s first creation was a necklace to complete a new outfit. A love of nature sits at the heart of Dainty London’s collections, whether a nostalgic look back to Jade’s childhood in Cornwall with its rugged coastline or taking inspiration from the wood and farmlands that characterise England’s landscape.